Startup articles from X
Discover curated startup articles from X about MVPs, traction, first users, onboarding, and building in public.
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No Defaults
Defaults reduce friction, conserve energy, and let us move fast. But we rarely stop to ask whether they still make sense. -- Every time I land in the UK, I catch myself hesitating at the curb. Look
How To Turn 1 Idea Into A $2,000,000 Digital Product
Over the last 6 years, I’ve generated over $20,000,000 selling digital products. But when I first started out, I had no clue how to turn the ideas in my head into products I could actually sell. Now
How I spent 30 minutes a day on Reddit to get my first 100 customers (learnings)
Marketing as a solo founder in 2026 is just getting harder. You ship something real. You know it solves a real problem and then you sit in front of a blank acquisition channel wondering why nobody is
Conquerors of Worlds
The founder you think is exceptional probably isn’t. Not because they’re not talented. They are. But most people have never seen what outlier talent actually looks like at the level that produces the
Why your SaaS isn’t making money yet (and how to fix it)
Most SaaS don’t fail because of bad code, a messy database, or a lack of talent. They fail because, honestly, no one cares about what you're building. We get obsessed with the "unicorn" dream and
This Reddit Post Made Me $3,251 in 4 Days: How to Make Your First Dollar with 0 Followers
Alright, let's get this out of the way first. Yes, these numbers are true. But I got lucky. $3,000 in 4 days is not going to happen to everyone. But I can confidently say that Reddit alone can
What AI Can’t Kill
The four layers that survive every model update. The day I launched Hyperfocal, Adobe announced Firefly inside Lightroom. Adobe just showed the world they’re building prompt-based photo editing
The 5 ways to scale your app
I've scaled multiple apps past $400,000/yr and it always comes down to the same 5 marketing channels, in this guide i'm going to show you step by step how to abuse all 5 to scale your app lets dive
The Only Moats That Matter
In a world where AI can build any software, replicate any product, and automate any process, what actually makes a business defensible? Most of the answers I hear are wrong. They're all bets on the
Clean Code vs Shipping Fast — The Truth
We’ve been having the wrong argument for the past 3-4 years. The debate used to be simple: Do you build it right, or do you build it now? But that was before AI. Today, a junior developer can ship an
How to Warm Up a New Website for SEO Before it's even ready
I haven't even launched PocketUI yet. The product isn't ready. But the website is already showing up in Google Search Console and ranking for non-brand keywords, two days after putting the site up.
the triangle of talent
My mentor once told me: “everyone sucks in their first 5 years as a manager. It’s up to you if you’re going to suck for the next 15 too.” Today - I’m going to tell you about a little triangle that
hire for slope and spikiness, not credentials
In 2016, an email landed in the inbox of Ramp CEO Eric Glyman. A 17-year-old was asking for an internship. Eric skimmed past it, but his co-founder Karim didn't. The kid was a 17-year-old high school
The Second Product
The psychological cost of running too many things at once. We all celebrates the builder who ships multiple products. But the cost of maintaining them all is rarely part of that conversation. The tax
Be Distinctive & Don't Die
The uncomfortable truth is we will be wrong repeatedly. The real test comes during near-death experiences. This past Friday, I posted on X: “As a founder, you can get a lot of things wrong. But if
10 Lessons from Deploying My First AI Agent on Virtuals
I've been in web3 for 12 years. Built startups, shipped products, watched markets flip inside out. But I'd never launched a token. The whole setup felt rigged for disappointment. Founders get
A Dad With 2 Kids Shouldn't Quit His Job. I Did Anyway.
I was standing in my kitchen at 2 AM, holding a bottle in one hand and my phone in the other, reading about a guy who'd just sold his one-person startup for $20 million. My firstborn was three weeks
Founders Who Can't Tell Their Story Can't Scale
Ask a founder about storytelling and they'll point you to their marketing team. That tells you everything. If you can't clearly articulate your company's story, you probably don't have a clear
5 years of founder grind
Disclaimer: People gave me “AI slop” comments on my latest article. I’m writing this post without AI, together with my cofounder Raffi and our content lead Finn who helped me edit it (“100% by hand”).
How Two Founders Hit #1 on Product Hunt (The Full Playbook)
We launched Starnus on Product Hunt and hit #1 Product of the Day and #4 Product of the Week. I'm going to tell you exactly how we did it. Every step, every tool, every mistake. Including the part
How I grew a waitlist to 4000+ highly engaged, paying people. (Without tricks, Reddit or ads)
Not just that, but... ❌No Tik Tok ❌No cold email ❌No in-person signups with a clipboard (do people still do that)? ❌No YouTube funnel ❌No Instagram ❌No Reddit (shocker!) ❌No cold DMs ❌No
How to get your Framer template approved every time
Okay, finally a tweet about how to fix the biggest problem in this business. I don’t know how you ended up on this article of mine. Maybe someone who has the same problems shared it with you. Maybe
Why moving fast is the slowest way to build wealth
You've been told to move fast. Raise fast, scale fast, exit fast. The venture model rewards intensity. Social media celebrates overnight wins. But most forget that speed too often kills compounding,
9 Business Principles That Have Served Me Well (And Helped Me Build A $20M Digital Business)
Recently, I was coaching a small mastermind of entrepreneurs with one goal: For each person to grow their take home profit by 50% or more during our first 6 months working together. So, I wrote the
Stop trying to be 10x better. Different is better than better.
Startups set out to build a product that's ten times better than what's already out there. Better capabilities, better speed, better design. They spend years building and iterating. The product works,
I Tried Going Back to Supabase After a Year on Neon. Lasted 30 Minutes.
Last week, I did something stupid. After a year of using Neon Database exclusively, I decided to give Supabase another shot. Not because I needed to. Not because Neon was failing me. But because my
Why Working Hard Keeps You Poor
Working hard is supposed to give you bragging rights. The more hours you work the more you want your goal. The hard work mindset came from the office worker information age. Here’s what it looks like:
Lessons I learned building & scaling apps at a young age
Building & Scaling apps isn't as hard as it seems, it's actually super easy when you know the secret sauce behind it. That's why I'm gonna be sharing everything I learned building & scaling apps in
PMF is a lagging indicator. Here’s where to start instead.
Stop focusing on PMF Founders are obsessed with Product-Market Fit, understandably so. They track signups, watch churn numbers and check the reviews. And yeah, all that matters. Solving a problem is
I Reviewed 200+ Indie Products and Found the Conversion Killers
Last weekend I went through over 200 landing pages from indie hackers and founders. Some were amazing. Most had the same fixable problems. I saw certain patterns over and over again. If you're
Trust Is the Real Product
Disclaimer: This article reflects my own learnings, combined with insights from this community discussion, with final AI polish for clarity and conciseness. Trust Is Part of The Product Trust sounds
19 hacks to get your startup’s first customers (I made $150k+)
I never had money for ads. So I had to think “outside the box” instead. It helped me make $150k+ from products like SupaBird, Beep, etc... without paid traffic. Here are 19 growth hacks I used myself
16 Lessons on Selling (and Life) from My 5-Year-Old
Yesterday morning, my five-year-old son made his first two-dollar sale and dropped sixteen lessons on selling and life that are more practical than any of the slop you’ll find on LinkedIn, and even
I Launched My App Everywhere — Here’s the Truth No One Tells You About Launching
I launched my app on Product Hunt, Peerlist, Uneed, tinylaunch, Fazier, tinystartups. I got some upvotes, a bit of traffic, and a few leads. But here’s the hard truth no one tells you about launching:
You'd be richer if you relaxed
Most people assume that the people making the most money are also the ones working the hardest. Long hours. Constant pressure. Endless urgency. It feels intuitive, almost moral, to believe that wealth
The power of delusional self-belief (and why every iconic brand is built on it)
Not so fast. Before you decide whether “delusional self-belief” is dangerous. Before you write it off as ego, arrogance, or motivational fluff. Let me start by telling you a story. The First Delusion
Advice for generalists who want to join startups
Most early-stage startups are focused on two things: building stuff and selling stuff. So where does someone with a more “generalist” background fit in? You may be looking for a concise phrase to
What happened to restaking?
Every now and then, friends send me tweets dunking on restaking. None of the dunks really hit the mark. So I decided to write a dunk/reflection myself. This article will be long, dense, and just
45 profitable crypto niches you can dominate
There are many untapped profitable niches in crypto. This list includes my 45 favourite ones. Now you might be asking, what makes a profitable niche, and how did I come up with this list? One thing I
Some thoughts on AI
Gemini 3 shows that scaling laws for pretraining are intact. This is the most important AI datapoint since the release of o1. This means that Blackwell models are likely to show a significant increase
When Everyone Builds in Public
There was a time when building in public felt radical. Founders wrote to think out loud. They shared decisions before they had results. They didn’t know if anyone was listening, and that was the
The Last Mile
Crypto doesn’t have a speed problem. It has a belief problem. Everyone says they want faster infrastructure, but most no longer believe performance matters. DeFi hums along fine on Ethereum, Solana
Documenting The Mess
Let's build a personal archive of everything that went wrong. Most builders document after they succeed, retrofitting clean narratives onto messy journeys. The real value is documenting during the
Decentralize To Scale: Infrastructure for an Onchain Digital Economy
True scaling emerges not despite decentralization, but because of it. TLDR Blockchain architecture is currently constrained by the tradeoff between scalability and decentralization. Prioritizing
The Tragedy of Reinforcement Learning
Or: how the genie went back into the bottle for years. This is, at least from my perspective, the true story of what happened to reinforcement learning and why it's only really starting to kick off
ETH zkEVM-L1 100x Scaling: Ethereum Unveils its Roadmap to 10M TPS
How Real-Time ZK Proving is Unleashing Ethereum's Teragas Vision Executive Summary This report presents a technical analysis of Ethereum's fundamental transformation aimed at multiplying the
hypercapitalism and the AI talent wars
the AI talent wars have taken a hypercapitalist turn, breaking down the existing rules of engagement between employees, companies, and investors. I wrote about the phenomenon and how to navigate the